Superbrand Award 2018/19
For the fifth time in a row, the company Stiebel Eltron has been chosen a 'Superbrand'. "The repeated award is great feedback for the brand, which we are very proud of," explains International Marketing Director, Claus Kroll-Schlüter. In addition to Stiebel Eltron, brands such as Adidas, Katjes, Miele and Playmobil also received awards.
For more than 24 years, the world's largest trademark evaluation organisation has honoured the best and strongest trademarks in over 88 countries. Within the 8th procedure in Germany, the German Superbrands for 2018/2019 have now been selected by the jury. In cooperation with international market research institutes, independent business experts nominate the outstanding product and corporate brands of a country - in Germany, 1,350 nominees made it onto the suggestion list. The expert jury, which included personalities from business, politics, the media, and universities, selected the 100 best of these - including Stiebel Eltron - according to the same evaluation criteria that apply worldwide. The criteria are: brand dominance, customer loyalty, goodwill, longevity, and overall brand acceptance.